Telecommunications company ROKiT has become the inaugural title sponsor of The Race's successful All-Star Esport Cup races.
LONDON, UK (Friday, April 3, 2020) – This weekend's fourth installment of Torque Esports' ground-breaking virtual racing competition will be known as The Race All-Star Cup - Fully Charged by ROKiT Phones.
More than a million viewers tuned in online to watch the first All-Star Battle, which was created by Torque in just 72 hours following the postponement of the Australian Formula 1 Grand Prix.
For the fourth iteration there will be increased TV coverage with CNBC International, Claro and Ziggo Sports among those to have already committed to broadcasting the show, which starts at 5pm (BST) on Saturday, April 4.
"Partnering with The Race on the All-Star Esport Cup allows us to continue to race during this time of international shut-down," said Jonathan Kendrick, Chairman and Co-Founder of ROKiT.
"When we can't race, we race! We have been very impressed by the success of the series already and this collaboration will provide us with another platform beyond our real-world motorsports sponsorships from which international awareness for the ROKiT Group of Companies will continue to grow.
"The All-Star Esports Battles have given serious race fans something to cheer and enjoy during these difficult times, so it's no wonder that audience figures continue to soar.
"At ROKiT we believe in the power of pioneering technology to both entertain and improve personal well-being, which made this opportunity a perfect fit for both ROKiT Phones and ABK Beer."
This weekend's race takes place on a virtual version of the NOLA Motorsport Park circuit in New Orleans, Louisiana in the USA.
"We are delighted a brand like RoKiT Phones has chosen to get involved in our All-Star Cup," said Torque Esports President and CEO, Darren Cox.
"Virtual Racing has filled the void left by the suspension of traditional racing and our decision to pit the best sim racers in the business against their real-world counterparts means this is a very high-level sporting contest.
"ROKiT's backing and the number of broadcast partners we are engaged with underlines the excitement and credibility of our product."
The Race All-Star Cup Fully Charged by ROKiT Phones consists of three heat races, two for real-world drivers and one for sim racers. The top five from these races progress straight to the final.
The real-world racers who don't make the cut go into the Jones Soda Last Chance Qualifier, where again the top five progress, completing the 20 drivers who race in the final.
For all the latest information regarding The Race All-Star Esports Cup Fully Charged by ROKiT Phones visit www.the-race.com or follow @wearetherace on Twitter, Instagram and Facebook. All the live race action will be shown live on The Race's YouTube channel.