ROKiT drinks, a division of ROKiT Stars Plc, is a premium drinks business with a unique collection of soft drinks and alcohol brands across spirits, beer, wine, water and energy drinks.
With a mandate to 'Build the Mega Brands of Tomorrow, Today', ROKiT Drinks has sourced and developed some of the finest drinks available within the product sectors it focuses, offering consumers high quality and exceptional value, from premium beers brewed in Bavaria, to locally sourced bottled water and 100% Natural energy drinks.
Co Founder and Chairman
Jonathan Kendrick, co-founder and Chairman of ROK Stars, is a highly successful serial entrepreneur. Jonathan began his business career through securing the European rights to then-unknown Yokohama tyres brand (which, having successfully brought to market, he sold back to Yokohama). Recognizing, early on, the enormous potential of the mobile industry, Jonathan founded ROK to create the technology to simplify the process of pre-paid vouchers for mobile phones. Jonathan sold ROK's electronic voucher technology to a leading mobile industry player in 2002 whilst retaining the ROK brand – which he re-launched with co-founder, John Paul DeJoria. Jonathan launched ROKiT Drinks to bring a range of high quality award winning beers and spirit drinks to the worldwide market. All products have already won several medals, including Supreme Champion at the International beer challenge awards.
John Paul DeJoria
Co Founder of ROK Stars
John Paul DeJoria's inspirational success story exemplifies the American Dream.
After high school and service with honours in the U.S. Navy, John Paul did whatever it took to make ends meet, from selling encyclopaedias to working as a janitor.
In 1980, with just $700, he teamed up with his friend Paul Mitchell to launch John Paul Mitchell Systems which grew to become the world's largest privately-owned hair care company.
John Paul's success continued with the launch of numerous other highly successful businesses including Patron Tequila, which grew to become the world's biggest premium tequila brand.
As a businessman, environmentalist and philanthropist, John Paul has donated his time, money and expertise to helping others. John Paul was honoured with the Sustainability Award at Fashion Group International's Night of Stars event and was also inducted as a lifetime member into the Horatio Alger Association of Distinguished Americans. In 2010, he founded Grow Appalachia, a non-profit initiative that teaches families in need how to grow, prepare and preserve organic fruits and vegetables in a region with little access to fresh, nutritious food. John Paul was a featured panel member on ABC's hit television show Shark Tank, where he served as a mentor and potential investor for aspiring entrepreneurs.
John Paul is on the Board of Directors of the Solar Electric Light Fund (SELF) and a member of the Council of Advisors of Global Green USA, the United States affiliate of Green Grass USA. He is also on the Board of Trustees of Waterkeepers, dedicated to protect the waterways of the world from polluters.
He is also active with helping the homeless, as well as Military Veterans, find employment.