About Us - ROKiT Drinks
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ROKiT Drinks is a premium drinks business with a unique collection of soft drinks and alcohol brands across spirits, beer, water and energy drinks.

With a mandate to 'Build the Mega Brands of Tomorrow, Today', ROKiT Drinks has sourced and developed some of the finest drinks available within the product sectors it focuses, offering consumers high quality and exceptional value, from premium beers brewed in Bavaria, to locally sourced bottled water and 100% Natural energy drinks.

  • Jonathan Kendrick

    Jonathan Kendrick

    Co Founder and Chairman

    Jonathan Kendrick is the Co-founder and Chairman of the ROKiT Group of Companies. As a serial entrepreneur, Jonathan began his business career through securing the European rights to then-unknown Yokohama tyres brand (which, having successfully brought to market, he sold back to Yokohama).

    During the mid 90's Jonathan continued to work in the tyre business and brought the unknown, Indonesian tyre brand, Gajah Tunggal to the UK, turning it into one of the leading retailers. Later that decade, Jonathan started to work in the telecoms business, developing an innovative system for British Telecom to sell pre-paid vouchers electronically, and eventually sold the company in 1998. During this time he continued to support his passion for football by running a football financing company, and supporting a selection of League One football teams.

    Recognizing, early on, the enormous potential of the mobile industry, Jonathan founded ROK to create the technology to simplify the process of pre-paid vouchers for mobile phones. Jonathan sold ROK's electronic voucher technology to a leading mobile industry player in 2002, while still retaining the ROK brand – which he re-launched with co-founder, fellow entrepreneur, John Paul DeJoria, founder of Paul Mitchell line of hair products and Patron Tequila.

    Over the next decade Jonathan began to focus on the telecommunications world by providing mobile television to network providers around the world. In 2007 Jonathan streamed the world's first live music concert over mass-market 2.5G via GPRS to mobile and was streamed across a 4 hour period, live and exclusive, to mobile operator AIS's ROK TV service. Due to the success in Thailand it led to the formation of ROK TV. ROK TV was the deployed in over 50 countries by 2013. Partners included China mobile, AIS Thailand, Telenor in Pakistan, American Movil in Latin America, Celcom in Malaysia, and the world's first free tv mobile service offered globally called Freebe tv.

    In 2018, Jonathan and John-Paul created ROKiT, a people-first telecoms company selling a selection of value-driven mobile handsets, paired with vital-life services such as telemedicine and roadside assistance as well as smart phones featuring glasses-free 3D screens. In Fall of 2018, came the introduction of ROKiT Cities, a wide area mesh networking WiFi XL service to help connect some of the poorest communities around the world, starting with 27 of the largest cities in India.

    Jonathan has a portfolio of drinks brands within ROKiT Group. These include ABK Beer brewed in the 700-year-old Bavarian brewery and Bandero a premium 100% blue agave tequila. In addition to his extensive success as a entrepreneur, Jonathan is an accomplished film producer. Most recently as the Executive Producer for "Wonders of the Sea" starring Arnold Schwarzenegger. In 2019 Jonathan won his first Gold and Silver Telly Awards.

    Jonathan also has a record label, comic book business, natural spring water company and multiple investments in games companies, crypto currency and emerging technology.

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  • John Paul Dejoria

    John Paul Dejoria

    Co Founder

    Born and raised in Los Angeles, California, and residing in Austin, Texas, Mr. John Paul DeJoria is best known for co-founding two iconic global multi-billion-dollar-valued brands: Paul Mitchell and Patron.

    In 1980, Mr. DeJoria and hairstylist Mr. Paul Mitchell used a partially borrowed US$700.00 to co-found Century City, California-based John Paul Mitchell Systems (JPMS). The famous black & white bottle was the result of not having enough money for color printing. JPMS has approximately 325 full-time employees and a global network of hundreds of educators to teach advanced artistic & technical training classes. Mr. DeJoria remains chairman of the company.

    Kline & Company ranks JPMS first in Care & Style sales in the United States and Euromonitor International, the leading independent provider of market research, ranks JPMS second in global sales of professional beauty products. JPMS professional and salon sales-at-retail are approximately US$2.7 billion.

    JPMS brands (which include more than 300 products) are available in more than 100,000 hair salons in 115 countries. There are three distribution channels: professional, salon-to-customer and direct-to-consumer for which salons can also receive compensation. There are 106 Paul Mitchell schools throughout the United States, with more planned, and two in Europe.

    The company produces salon-quality hair care, hair color and styling tools through a family of brands including Paul Mitchell®, Paul Mitchell® Professional Hair Color, Paul Mitchell® Pro Tools™, Tea Tree, Awapuhi Wild Ginger®, MITCH®, MVRCK®, Neuro®, and MarulaOil. JPMS was the first company to take a stand against animal testing since its inception in 1980.

    In 1989, Mr. DeJoria co-founded (eventually having a 70% shareholding) Patron Spirits International. In 2018, Bermuda-based Bacardi Limited purchased the company at a valuation of US$5.1 billion. Mr. DeJoria is chairman emeritus of the company.

    Mr. DeJoria's current commercial interests include investments in ROKiT Group (https://therokitgroup.com), John Paul Pet, Daily Body Restore, Bonanza Park and DeJoria Center at High Star Ranch, among others.

    Established in 2011, and with assets exceeding US$50 million, JP's Peace, Love & Happiness Foundation channels the DeJoria family's commitment to contributing to a sustainable planet through investing in people, protecting animals and conserving the environment. Partners include Grow Appalachia, Waterkeeper Alliance, Sea Shepard Conservation Society, Mobile Loaves & Fishes Serving Goodness, Keep Austin Fed, Chrysalis, SAFE, and CONNECTHER Film Festival, among others.

    In 2011, Mr. DeJoria signed the "Giving Pledge" created in 2010 by Mr. and Mrs. Bill Gates and Mr. Warren Buffet. Today, the commitment includes more than 200 of the world's wealthiest individuals who will "give the majority of their wealth to address some of society's most pressing problems."

    Mr. DeJoria has been profiled globally for his corporate and philanthropic initiatives across a multitude of media outlets including ABC's 20/20, CNN, Forbes magazine, Fortune magazine, Fox, Fox Business, Bloomberg, CNBC, MSNBC, and NBC, among others. He has also appeared as a mentor for budding entrepreneurs via a guest shark appearance on CNBC's Shark Tank television program.

    In 2018, Mr. DeJoria was appointed Ambassador-At-Large by the prime minister of Antigua and Barbuda, where his family has commercial interests.

    Mr. DeJoria is a registered Independent.

    Mr. and Mrs. DeJoria have six children, thirteen grandchildren and two great-grandchildren.

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